![]() ![]() Systrom was impressed and was toying with the idea of acquiring VSCO. Flory and Lutze had launched VSCO, a photo-editing app, about a year earlier, and there were more than 2 million photos on Instagram with the hashtag #vscocam-meaning users had edited those pictures on VSCO and then posted the snaps to Instagram even though Systrom’s app had its own integrated editing tools. In 2013, Joel Flory and Greg Lutze sat down for dinner at Park Tavern, an upscale bistro in San Francisco, with a third man, Instagram co-founder Kevin Systrom.
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